Press Metro ePaper gave Arabianpost International a complete solution to produce 100% digital replicas of their print newspapers. It allowed them to boost circulation, generate additional advertising revenue, cut costs, and ensured timely delivery regardless of any physical or technical problems.
Boost Circulation
Press Metro ePaper offers an alternate way to deliver news to traveling professionals, expatriates, out-of-town college students, snow birds, and remotely-stationed troops. In addition, Press Metro ePaper allows newspapers to up-sell partial-week subscribers into seven-day readers with print-online hybrid subscriptions.
Electronic editions also allow publishers to penetrate adjacent or competitor markets with no printing or physical distribution costs. Using an e-edition for Newspaper-In-Education programs lets publishers deliver information to younger readers in their preferred format, initiating a strong relationship with future subscribers.
Generate New Revenue Streams
Press Metro ePaper increase both subscription and advertising revenues. By using ePaper to complement the content on their free web site, publishers can encourage visitors to subscribe to the e-edition to gain access to more or exclusive content. Since increases in circulation drive ad revenues, these new subscriptions flow straight to the bottom line.
Streamline Production
Using Press Metro ePaper eliminates the costs associated with distributing employee copies of the newspaper and expensive mail-paid subscriptions. It also provides an easy way to test-market new products with an e-edition only publication. Press Metro offers publishers a variety of software purchase and hosting options to fit different business models and allow either in-house or outsourced production.
Improve the Online Reading Experience
Press Metro ePaper allows subscribers to read the newspaper in a dynamic environment, email and print articles of interest, conduct robust searches, and clip stories for later enjoyment. Multiple navigation methods, an interactive table of contents, adjustable viewing and size preferences, and having full access to a seven day archive serve to further enhance readers’ online experience. Subscribers access Press Metro’s e-edition through a standard browser, without the need to download bulky PDF files or install any proprietary software, making publications available anywhere with an internet connection.
